Hedwig the Owl visits
Bloomsbury in London to ask them to print
the next Harry Potter on 100% ancient forest
friendly paper.
24/02/2005 — Latest Update - UK Harry Potter
publisher takes first step towards greener
paper!
Harry Potter, boy wizard extraordinaire,
survived an attack from the most evil wizard
of all time. He has outwitted the terrifying
Death Eaters. He has turned invisible -
much to the annoyance of his teachers. He
is a regular David Beckham at Quidditch
- the magical version of World Cup football.
But now he faces his greatest challenge
yet. Can he save our ancient forests?
In case you've been living in a cave, you
should know that Harry Potter is popular.
Make that extremely, wildly, undeniably
popular. The next Harry Potter book, "Harry
Potter and the Half-Blood Prince" is
being eagerly awaited by children (and,
ahem, some adults) and will be released
in July 2005 in the UK, US, Canada, Australia,
New Zealand, and South Africa.
As you can imagine, any print run as huge
as Harry Potter can use thousands of trees,
millions of litres of water, and enough
electricity to power an ordinary, non-magical
home for hundreds of years. However, printing
on 100 percent ancient forest friendly paper
protects ancient forests, and the muggle
(that's "non-magical" for the
uninitiated) creatures which depend on them.
Ancient forest friendly paper can also reduce
the use of water and electricity, as well
as the amount of waste produced in the printing
process.
Hedwig the Owl visits Bloomsbury in London
to ask them to print the next Harry Potter
on 100 percent ancient forest friendly paper.
We visited the headquarters of Harry Potter's
publisher Bloomsbury with Hedwig, Harry
Potter's owl to ask them 'Get Wise!' and
print the next Harry Potter "Harry
Potter and the Half-Blood Prince",
due out this summer, on 100 percent ancient
forest friendly paper. We welcomed the subsequent
statement by J.K. Rowling's publisher Bloomsbury,
clarifying that they will improve the environmental
qualities of the next Harry Potter book
by printing it on partly ancient forest
friendly paper. This will be the first best
selling book in the UK to be printed on
such a paper.
Bloomsbury's manager, Katie Bond, has confirmed
to us that the company has ordered a paper
containing 30 percent Forest Stewardship
Council certified wood pulp for the printing
of "Harry Potter and the Half-Blood
Prince". This is a positive first step.
But we will continue to toil over our cauldrons
to encourage Bloomsbury to take the big
leap for ancient forests and print the paperback
edition of 'Harry Potter and the Half-Blood
Prince,' and all their other titles, on
100 percent ancient forest friendly paper.
Harry Potter and The Order of the Phoenix:
The Canadian edition is working magic to
save ancient forests.
Similar initiatives have successfully led
to millions of books being printed on ancient
forest friendly paper internationally -
including the Canadian edition of 'Harry
Potter and the Order of the Phoenix' which
was printed on 100 percent post consumer
waste paper by Raincoast Books.
We have been working with authors, including
J.K. Rowling, and publishers to encourage
the industry to stop sourcing paper from
ancient forest regions and instead to move
towards ancient forest friendly paper. We
still need you to help work some magic below
by pressuring the US publisher of Harry
Potter to follow the good example set by
other publishers.
Work some magic!
Send your own virtual Hedwig to ask the
US publisher of Harry Potter to confirm
that they are going 100 percent ancient
forest friendly with the next Harry Potter.
