06 Apr 2006 - Zurich, Switzerland
- A late 2005 analysis of sales data for wood
products bearing the FSC label in Switzerland
shows that these products are selling better all
the time.
Companies in the WWF Wood Group Switzerland –
the Swiss affiliate of the GFTN – attained sales
for FSC-certified products in 2004 of about 40
percent higher than the year before. Increases
were observed particularly with garden furniture
and in the “do-it-yourself” sector.
The 24 companies in the WWF
Wood Group Switzerland have lived up to their
commitments to the GFTN. Each company committed
to support wood products bearing the FSC label
and steadily increase the proportion of FSC products
in their range.
Their sales of FSC in 2004 reached a record high
of CHF 93 million, or eight times more than in
2000. WWF Wood Group Switzerland members Migros
and Moebel Pfister exclusively market wooden garden
furniture bearing the FSC label.
“FSC not only helps protect
the forests,” says Simone Stammbach of WWF Switzerland,
“it also helps companies strengthen their business
model. More and more consumers are looking out
for the FSC label because they don’t want to buy
timber obtained by destructive logging.”
A representative questionnaire carried out for
WWF recently showed that every third Swiss is
now familiar with the FSC label.
